Fresh off of vacation and wanted to share some good ideas. Seth Godin, author of “The Purple Cow” has once again allowed us to put on our thinking caps and stretch our so-called creative brain matter. His new book “The BIG MOO” offers readers sound thought strategy from 33 unique points of view. (33 authors) The following is one of those author segments that describes in detail how to be a failure:
- Keep Secrets
- Be certain you’re right and ignore those who disagree with you.
- Set aggressive deadlines for others to get buy in – then change them when they aren’t met.
- Resist testing your theories
- Focus more on what people think and less on whether your idea is as good as it could be.
- Assume that a critical mass must embrace your idea for it to work.
- Choose an idea where number 6 is a requirement.
- Realize that people who don’t instantly get your idea are bull-headed, shortsighted, or even stupid.
- Don’t bother to dramatically increase the quality of your presentation style.
- Insist that you’ve got to go straight to the president of the organization to get something done.
- Always go for the big win.
I was thinking that the contributing authors of this fine book might add – “Reading thought provoking business books whilst one is on vacation” to the above list.
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