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	<title>Comments on: It&#8217;s getting easier to be Green 2.0.</title>
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	<link>http://digitalblueglobal.wordpress.com/2007/10/04/its-getting-easier-to-be-green-20/</link>
	<description>Behind the Scenes. In Front of the Industry.</description>
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		<title>By: thefrak</title>
		<link>http://digitalblueglobal.wordpress.com/2007/10/04/its-getting-easier-to-be-green-20/#comment-510</link>
		<dc:creator>thefrak</dc:creator>
		<pubDate>Mon, 15 Oct 2007 12:07:30 +0000</pubDate>
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		<description>Thanks Michael! Definitely let us know how it works out. Change is always difficult - especially for sales - where so many people put faith in the idea that a brochure will be handed up the buying food chain and make a big difference in the sales process. I believe that truly interested buyers will go the extra mile to download information - and will appreciate something in digital form. Guess we&#039;ll see!</description>
		<content:encoded><![CDATA[<p>Thanks Michael! Definitely let us know how it works out. Change is always difficult &#8211; especially for sales &#8211; where so many people put faith in the idea that a brochure will be handed up the buying food chain and make a big difference in the sales process. I believe that truly interested buyers will go the extra mile to download information &#8211; and will appreciate something in digital form. Guess we&#8217;ll see!</p>
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		<title>By: Michael Nolan</title>
		<link>http://digitalblueglobal.wordpress.com/2007/10/04/its-getting-easier-to-be-green-20/#comment-495</link>
		<dc:creator>Michael Nolan</dc:creator>
		<pubDate>Fri, 12 Oct 2007 16:16:18 +0000</pubDate>
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		<description>Great ideas for moving with the Greening of Tradeshows. Here is the story of a show manager taking one of your ideas and making it better. 
&quot;This is a tough one - discourage presenters from bringing handouts - instead post soft versions online. &quot;
Last week a client came to us with a great idea. She wanted to discourage EXHIBITORS from bringing handouts. WOW! So instead of simply telling them that the earth would be a better place if they put thier handouts (literature) online she asked us to help her create a page where exhibitors could post a digital version of their literature. A link to this page would be sent to all attendees scanned in the booth (my company rents lead retrieval equipment to exhibitors) so whenever the attendee wants to view a piece of literature from an exhibitor they just click through a link we send them and they see the name of the exhibitor and the pdf of the handout. Cool idea for a show coming up in November, I&#039;ll let you know how is works out!</description>
		<content:encoded><![CDATA[<p>Great ideas for moving with the Greening of Tradeshows. Here is the story of a show manager taking one of your ideas and making it better.<br />
&#8220;This is a tough one &#8211; discourage presenters from bringing handouts &#8211; instead post soft versions online. &#8221;<br />
Last week a client came to us with a great idea. She wanted to discourage EXHIBITORS from bringing handouts. WOW! So instead of simply telling them that the earth would be a better place if they put thier handouts (literature) online she asked us to help her create a page where exhibitors could post a digital version of their literature. A link to this page would be sent to all attendees scanned in the booth (my company rents lead retrieval equipment to exhibitors) so whenever the attendee wants to view a piece of literature from an exhibitor they just click through a link we send them and they see the name of the exhibitor and the pdf of the handout. Cool idea for a show coming up in November, I&#8217;ll let you know how is works out!</p>
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		<title>By: Face2Face &#187; Blog Archive &#187; Going green? Think Web 2.0</title>
		<link>http://digitalblueglobal.wordpress.com/2007/10/04/its-getting-easier-to-be-green-20/#comment-432</link>
		<dc:creator>Face2Face &#187; Blog Archive &#187; Going green? Think Web 2.0</dc:creator>
		<pubDate>Thu, 04 Oct 2007 18:30:19 +0000</pubDate>
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		<description>[...] can you use the Internet to green your meeting? Check out this tips from Access All Areas. A lot of it really is a no-brainer, I think, like using online registration [...]</description>
		<content:encoded><![CDATA[<p>[...] can you use the Internet to green your meeting? Check out this tips from Access All Areas. A lot of it really is a no-brainer, I think, like using online registration [...]</p>
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