Being more of a college (SEC, Tennessee in particular) football fan, I never get too involved with the Super Bowl. As a marketing wonk, I’ve loved the commercials in the past, but over the past few years, they haven’t really been that great. I would guess that advertisers are holding their money tighter with the understanding that fewer people are watching these types of events these days. Maybe.
Anyhow, it was a fantastic game. No one can argue that. Best one I’ve seen in years. As for the commercials, they largely sucked. The Coke spot with Bill Frist and James Carville, however, almost brought a tear to my eye. Definitely my pick for best ad of the game.
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