It starts with a concept. A team of individuals come together to create a set look with nothing but a blank slate to start with. The attitude is excitement. Team members are hurriedly bouncing ideas off one another.
A few days later, with rendering in hand, we are ready to get buy in from our client. I’m confident I’ve captured their vision, now it’s time to deliver. A conference call and a pitch. And the most important question is here; what do you think of the set? YES!
One of the initial set renderings.
Fast forward to set day. The set is going up, and I’m starting to see a concept come to life. Hours later, with tired eyes, the set looks amazing and better than the renderings. The clients walk in the room and you can just see on their faces that we accomplished their vision. Now all that’s left is to execute the program, and that’s where we shine.
I find that the time where I can fully appreciate what we produced is when that last truck leaves the dock. The client is thrilled and the team is filled with a sense of accomplishment. It is truly amazing to be surrounded by a team that can conceptualize something that seems almost impossible, and then more importantly, execute.
I’m sitting in Santa Barbara as I write this, watching a concept being built into a beautiful set for The Wall Street Journal’s ECO:nomics conference.It’s amazing to think back to that first conference call and sit here and see it come to life.
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